#1 Lesson -How To Sound Real & Nail the Sale video by Nancy Wolfson

FREE teaching excerpt #1 (and more to come) from How To Sound Real & Nail the Sale video
[1 major coursework acting trick + 127 additional tips from Nancy Wolfson's private Braintracksaudio.com Voice Over Curriculum, many exclusive to this video only. Nearly 2 hrs of commercial, acting, voice performance instruction.]
Ancient announcer-y teachings and some of today's small market program directors
often had/have voice talents doing what I call "Uncle-Sam"-ing the listener.
Why? The "Old School" used to prioritize the seller's focus on making the listener feel special.
That is no longer the priority.
In today's Non Announcer-y top market world of Acting for Advertising,
the action tasks and benefits to the consumer of using the product are now paramount.

One critical mistake that makes a read sound "announcer-y" (disingenuous, fake, sell-y) is saucing up the "you" when "you" (or "their" or "your") is not the operative word in the sentence.
Do not let your story's nouns, verbs and objects die in the unsupported shadow of bombastic pronoun voice punching.

RARELY is the listener (the "you") the most important/operative word in the sentence.

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Tags: audio, braintracks, nancy, wolfson
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Comment by Asunta Fleming on March 14, 2012 at 2:37pm

Nancy! How wonderful to see you in action--you look great and with laser like focus as ever!  I have always wanted to work with you again and hope that is soon.  I look forward to closely watching this video and absorbing your expert advice.  All best, Asunta

Comment by Reggie C! on March 14, 2012 at 9:08am

Great stuff! Thanks!

Comment by Moneen Daley Harte on March 14, 2012 at 8:57am

Very helpful Nancy and a commanding presentation too! Thanks for sharing!

Comment by Nancy Wolfson on March 14, 2012 at 12:43am

Thanks for the "like(s)" & enthusiastic comments! "Frumpy" won't getcha watchin' twice for whatcha missed, DC. More free bits coming atcha every week for the next baker's dozen. The Full Monty is available here: http://braintracksaudio.com/soundreal/

Comment by Ramesh Mahtani on March 13, 2012 at 4:45pm

Loved it...Can always spot the pros...thanks for the handy reminder Nancy! 

Comment by Eric Funk on March 13, 2012 at 3:08pm

Great point Nancy.  Thanks for the reminder.  I like the "sitting on the sofa" image.

Comment by Brent Halfyard on March 13, 2012 at 2:58pm

Great tips Nancy thanks! Content is king as always :0

Comment by Moe Rock on March 13, 2012 at 2:28pm

I want to train with Nancy!  saving my pennies. ;o)

Thanks so much for sharing!

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