Joe Cipriano is the voice of Broadcast and Cable Networks, Syndication Shows, Game Shows and TV's biggest Live Events. This demo showcases his Promo work.
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lookin' and soundin' great Joe!
Fantastic VIDEO demo! It's ideas like these that keep you on top.
haha...thanks everyone. One comment I wanted to pick up on...George mentioned the "versatility" That is one of the most important things I look at when putting together an audio demo or in this case a video demo.
First of all you have to stay true to the genre...in this case it's a "promo" demo. So, everything in the demo is promo and promo only. Sometimes we are tempted to add something else because "it's just a good read that you love" and even though it's from a commercial or even from a theatrical trailer you consider throwing it in there. Don't do it, keep it true to the genre. Someone casting for a promo voice doesn't want to hear you doing a commercial...or a narration...or even a trailer. They are listening for a voice do do their PROMOS. Don't make them think their wasting their time.
Now, versatility. When I'm planning out the flow of a new demo I look at making it as diverse as possible. I look for reads that are uptempo broad-comedy, drama, dramedy, BIG voice, light voice, soft voice...I want to show as many various styles as I possibly can within the genre (promo). Once I have all of those elements, I then look at the order of placement within the demo. I believe the first 15 seconds of your demo is the most important. This video demo is a little different because I'm relying on the "video" to hook the listener in and make them stay a little longer. On a purely audio demo those first 15 ticks are so important. I try to get in at least three variables within the that time period...a comedy uptempo, maybe a drama read and perhaps a soft read. If I only get them for 15 seconds I want them to at least know that I can do a few different reads and that I can do them well. So, I put my best stuff up front in audio demos. Anything after 15 seconds is bonus in my mind...if I can keep them listening for a minute that's a real win!
So, there ya go. Hope that helps/inspires. Joe
Joe I don't know you but I see that you're very expressive... you're a shoe-in for Dancing on Ice!
Awesome Demo..... what versatility in delivery!
You're fantastic, Joe!
Looooookin & soundin gooooood! Thanks for sharing it with us Joe.
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