I did a VO last week for a local Healthcare client, to run in our radio station cluster (i.e., FREE lol) The spot targeted adults 55+, so I gave them my "older adult" read - sort of a cross between the Smuckers guy and a middle-aged Dad.

The client loved the spot, so they asked me if I would voice and produce six more for other markets throughout the state. Of course I agreed, we set a per-spot price, and I got them done.

The funny thing is that when I called them on the phone to discuss a few details, one of the ladies flat-out insisted that I WASN'T the guy who read their spots - I sounded WAY too young to be him. She kept asking me to get the voice guy and put him on the phone too! I said, "Ma'am, I promise you that's ME on your commercials." Well, all it took was a quick line or two in my "older" voice to set her straight lol I thanked her for the compliment - when a client can't identify me through one of my "character" reads, I guess that's a good sign!

It also made me wonder if I would've even gotten the job if they had spoken with "me" on the phone FIRST!

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Comment by ROB DUNGEE on September 30, 2009 at 12:57pm
Thanks for sharing
Comment by Randy Savage on September 29, 2009 at 6:35pm
I agree totally Barry. This is an instance of doing a spot as part of my "day job" - which I can't charge for - and being fortunate enough to turn it into a paying gig for 6 spots through my voiceover business. I've landed several clients that way who have continued to use me throughout the years.
Comment by Barry Trussell on September 27, 2009 at 3:29pm
That's funny !!!! Good luck on this stuff, but try to make the Client you have value, and start charging so that they don't expect freebies all the time. It's good business. -barry

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