With all the Clear Channel cuts last week, or as I call it "Clear Cutting" you are bound to know someone who lost there job. I did. The best PD I ever had lost his job last week in Colorado Springs. People say it's the economy but it just reminds me of how radio has become more and more unfair. I've been out for just over 2 years now and I'm very happy these days yet sadden when I hear of another friend getting the ax just because of "the economy".

Is radio going the way of newspapers? It sure feels like it. I wish things would get better quickly because a lot of GOOD people are having a rough go.

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Comment by Rick Tarrant on May 17, 2009 at 8:47pm
Hi Karen,

I am very grateful that I was able to experience radio when it was an absolute blast! I was fortunate enough to work at an RKO station back when I think 12 was the total number of stations a company could own. RKO owned KHJ - LA, KFRC San Francisco, WRKO Boston. I worked at WHBQ Memphis when we hired Rick Dees to do mornings. We worked hard at having fun to beat the cross-town competition.

I left on-air radio in the 80s to start my voice-over / production career and continued to have a blast. A couple of years ago I re-entered the on-air realm with a major player and was absolutely stunned by how things had changed. I only lasted about a year before I had to resign.

I suppose your scenario of smaller companies buying stations could happen. It probably is happening as the big companies continue to lose money. But my guess is that the change will be too little too late. It would take a staff with amazing passion, innovation and vision with the ability to reach out into their community and connect with people. This is becoming increasingly difficult to do as we become a more fragmented society. My 22 year old son can't remember the last time he listened to the radio. His radio is iTunes on his MacBook or his iPhone. He occasionally will listen to a podcast but radio... ?

Recently one of the big three radio companies purchased a legacy station in town. Most of the air talent had been at the station for 25+ years. These were the jocks who could go on the air and make an appeal for the family of a fallen police or fire officer and the listeners would flood the station with heart felt contributions and support. Did this company look at these talented people as assets that they could build the station with? Evidently not. They are no longer on the air there. The new management saw them as over-paid expenses to be eliminated. Yes, it's a loss for the talent. But it's a greater loss for the community.

The good news is: we can still be creative. We can still bring positive energy to bear on our lives and the lives of others. Once you get out of that oppressive corporate environment you can breath the rarefied air of creative freedom. We have the ideas and the ability to touch peoples lives.

I can tell this is going on way too long so I'll stop. I am new to the VU world but I'll try to be more concise in the future. The key is "doin what you love and lovin what you do".


Comment by Karen Carson on May 7, 2009 at 10:39am

I know just what you are saying. It just makes me crazy to see good people devalued and thrown away. I've always done something that I loved. So now my new love is the voiceover business. Keep up the great work everybody!
Comment by Joe McMillan on May 5, 2009 at 5:08pm
I was in radio for 40 years this August
Moved to Maine 3 and a Half years ago
went to work for Friends of 34 years
They Dumped me 19 months ago
Thank God I bought a house and I'm Staying Put!!
Voice-over I pray will allow me that!
Radio at one Time was FUN!!
and the Listeners Enjoyed the FUN also
Nowadays Why Not get your music from
In Any BUISNESS PEOPLE are what Make it Work
Joe Mc Millan
Comment by VU - Founder - Zurek on May 5, 2009 at 4:56pm
Radio is dead, and has been D.O.A.
Comment by Barry Trussell on May 5, 2009 at 4:55pm
I used to listen to standard radio once I was fed up with all the blasting on AM talk radio. Now it seems there little entertainment value in FM radio. And I am unwilling to pay for Sattelite, which I hear is not doing so hot either. Even my fav oldies station only plays a very limited number of songs - over and over and over. No range. Perhaps it's the needle drop fees, not really sure how all that works. At any rate, internet radio IS fabulous, and a great alternative, except when I'm in the car. I can't find a cable long enough for listening on the internet. and It keeps getting tangled up with telephone poles and such.

Barry Trussell
Comment by Karen Carson on May 5, 2009 at 4:27pm

Yeah I think internet radio is the way to go. Anything INTERNET related is the way to go. Look at us right know, We are spending our time here. Not watching TV reading a Newspaper or listening to the radio. I just feel like terrestrial radio is in it's last days. Kind of a horse and buggy type of a thing and I'm really glad my job is through the internet now than through a car speaker. I just hate to see good people lose their jobs.
Comment by Brady Goodman on May 5, 2009 at 4:20pm
I wonder how it will turn around. It's perplexing because "they" continue to do what they have done for the last 10 years. I don't hear much innovation. Probably because you can't be creative when you are doing the jobs that 5 people used to handle. I'm hoping that a new group will start buying up stations, doing it right and, like they always do, other radio companies will start to replicate. As much as I love radio (it doesn't seem to love me back) my bets are on internet radio and podcasting (two things that radio just doesn't get).

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