If you've been in the voiceover business any amount of time, you're going to come up against a script where it looks like you need a psychic to figure out what the voiceseeker wants in the read. The spec calls for something completely different from what the script is. So, how do you resolve this type of scenario? Simple. Read the script.
It's a jewelry store selling high end rings for young couples getting engaged on Valentine's Day. What can we discern from that?
Let's see. Young couples? To me, there needs to be energy and happiness with the voice age leaning towards 23 to 25 years old. High end rings? To me, this suggests a slight snobby quality to the read. The best bet is to hit the jewelry store's website or hit YouTube and see if any of their spots are up there and check out what's been done in the past. One last clue. Valentine's Day. This is where you want to remember what some of the old school voice coaches teach about smiling when you read. A Valentine's Day engagement is a happy and romantic moment. We don't want to ruin it and not get hired by making the read "announcery" or flat.
As any X-Files fan will tell you. The truth is out there. You just have to know what you're looking for and what to do with the information when you find it.