Risk is inherent in progress and growth and is an integral component of doing business. Companies take risks, calculated risks, investing considerable time and money developing the products and services they offer and bringing them to the market. As voice talents, we are sometimes part of the product (narration, animation, video games), part of the service (telephony, p.a. announcements), or part of the promotion of the product or service (commercials, radio imaging). Regardless of our role, what we do is an instrumental element of their strategic plan. So what’s your strategic value? Are you worth the risk? Of all voice talents vying for the job, why choose you?

Fair questions, all of them.

Effectively removing the risk of doing business with you requires a new vantage point, that of the client. Simply put, if you were to hire a voice talent for a multi-million dollar investment, would you hire you or someone else?

Here are some points to ponder.

Your performance is paramount! Preparation is key! You must be able to deliver the script in such a way that the intended audience not only hears it, but takes it in and acts upon it. The client is looking for a return on investment; give it to them with your delivery.

Demos are your resume and should showcase the versatility of your range. Make sure your demos are a professionally produced, current, and accurate representation of your abilities as a voice over talent. The client wants to hire a professional and your demos should reflect your professionalism.

Image and reputation count. Spending time developing both is crucial. Post client testimonials on your website. Network to increase your exposure as a voice over talent. Contribute to charitable causes by donating your voice. Collaborate with other voice talents. Share your knowledge and experience with others by blogging about information relevant to the industry. Leverage the power of social media marketing. Be a person of your word. Become known as a person they need to know.

Listen and take direction well. Then implement it! This may require a sense of humor and some creativity, especially when the client’s direction is unclear or contradictory; however, your willingness to get it right and do the extra takes necessary, is a reflection of your commitment to the client. Having a positive attitude and being easy to work with is important. Make it easy for the client to do business with you!

You are the product. You are the service. You are the total package. Companies take a risk when choosing a voice over talent – eliminate the risk and get the job!

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