Life is too short to let the economy or any other excuse stop you from achieving your goals. The reality is that the economy is going to continue to move through its cycles and plenty of challenges will present themselves in an effort to distract you along the way of reaching your goals. What you need is a game plan and a strategy for dealing with the challenges. If you look at successful people you admire, they are not successful because they never had a plan or encountered a challenge, they are successful because they created a plan and kept their eyes on their goals and not on the obstacles.

This is not to diminish the challenges you may be facing. I am saying this to encourage you. You are not the only one who has obstacles and the obstacles are not larger than your potential to overcome them. It may not be easy, but it will be well worth it.

First and foremost, mind your business. Decide exactly what you want to achieve. Then make a game plane to work through the obstacles. Tougher economic times may require some creativity and making smart, calculated financial choices. It may require you to increase your networking and perhaps think of additional ways to serve your clients and increase your value potential. You may choose to work on your skills and get some additional training or seek mentorship from other professionals who are doing what you would like to do at the level you aspire to achieve.

Then isolate yourself from unnecessary distractions. Your time is valuable and you must choose how you leverage it. The time you allocate to social media, advertising and networking must be purposeful and deliberate. You may need to increase the time you spend doing auditions or you may need to choose your auditions more carefully. Be sure to allocate time to yourself and your family too, as tougher times – regardless of the stressors – often distract us from what really matters in the end.

You can choose to make excuses or you can choose to make your voice over business flourish. The decision is yours.

To your success!

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Comment by James Belliveau on November 13, 2010 at 2:14pm
Your post was very inspiring Terry. Kudos for the "swift kick in the pants" and for encouraging all of us to forge ahead with passion despite the challenges! Well done!!
Comment by Terry Daniel on November 10, 2010 at 11:02am
LOL! You are funny, Paul! By the way, if all of you can tweet this, I would be forever grateful!
Comment by Paul J. Warwick on November 10, 2010 at 11:00am
Always on point TD!
Comment by Stevan Speheger on November 7, 2010 at 8:24am
Hi Terry,
The phrase, "think of additional ways to serve your clients and increase your value potential" really struck a note with me. I'm not new to doing voiceovers, but very new to marketing myself as a business. Most of the jobs I've landed in these early stages of career development have been ones where I was able to sell myself by providing additional services beyond that for which I auditioned. In one case I was able to write the copy and deliver a home tour narration with a music bed. When I auditioned for a "testimony voice" for a spot, I won the job by lining up three other testimony voices and producing the entire spot with music. I even suggested a tag line for this counseling service which he is adopting for future work. My voice itself is not that outstanding, but being able to write, edit, and produce audio material helps me stand out from the crowd. And, wow, there is a crowd in this day of internet marketing, but there are opportunities that we would never see without access to cyberspace.
Comment by Maurice Showers on November 6, 2010 at 7:44pm
Terry, Glad to make your acquaintance and glad to hear (read) your words of encouragement. Great post.
Comment by Rick Lance on November 6, 2010 at 7:13pm
Good straight talk, Terry!
It's all in the attitude, planning and follow through.
Screw the economy! Work on your own economy!
A good butt-kickin', my friend!
Comment by Jon Bailey on November 6, 2010 at 5:27pm
Great advice. I find myself in that last paragraph sometimes... allocating more time to auditions or scrutinously choosing which auditions I do. Kudos, Terry.
Comment by Terry Daniel on November 6, 2010 at 4:10pm
Thanks for the support guys! I really appreciate the positive comments. :-)
Comment by Gene Dixon on November 6, 2010 at 11:23am
Terry is the man! When I grow up I want to be just like him :) Seriously he is a great example of one should go about doing his business.

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