Can someone be overexposed on networking sites?

Can you be overexposed?

OK…before I even try and continue with my latest blog let’s get the “exposed” joke out the way first…

“Yes, you can be overexposed. But nobody wants to see my hairy naked body”.

Ok…one more….

“Yes, you can be overexposed. Pamela Anderson looks great over exposed!”

Now that we got the stupid jokes of the way, let me continue with what I really meant.

I’m talking about Self Promotion vs. being Overexposed!

I’m a big fan of all the social networks. I started off on myspace in 2006. Now I’m on facebook, twitter, Youtube, and Linked In. I’m also on some other “voice talent” networking sites. VOICEOVER UNIVERSE.com, EveryDemo.com, and voice casting sites as well like Voices.com, voice123.com, Guru.com, Odesk and a few more.

Some of the media puts a bad rap on networking sites. I’m sure there are lots of bad people out there doing lots of bad things on these networking sites. Just like a gun can be used to go hunting, defend a country, and…kill your neighbor. A networking site can be used the right way and the wrong way. I use these sites as a marketing too! A way of self promotion.

On the other hand, I know of a VO talent that had some great videos on tips and insight on the VO business put up on youtube! But one day I went to look for them and they were gone! He told me that he was told by his manager (or was it agent?) that he was in danger of being “over exposed”. I didn’t understand this. I always thought that anyway of getting your name out there is a good thing!

Within a week the videos were reposted again on Youtube. Change of heart?

Now in case you don’t know who I’m talking about it’s Ed Victor with his webisodes of the week. I know a little a bit about the voice over business already but his videos did teach me some things I didn’t know! Thanks Ed.

But the videos isn’t really the point of this blog. The point is…can someone (like a voice talent or maybe even an actor!) be OVERexposed on the Internet and on social networking sites?

I don’t think so. I think it all depends on how you use it.

What do you think?

Frank

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Comment by Erica Stapleton on September 9, 2009 at 1:00pm
I once had a discussion with a talent regarding their Voices.com profile page. This talent was a new member and was upset that their profile page was coming up in Google results. As someone who works to get higher rankings on Google, this pretty much blew my mind. However, in this talent's thinking, they should be represented online only by their own personal website.

While I agree that a personal website is a fantastic tool, it should not be the only method of reaching you. All of your online properties and profiles should act as a funnel, collecting those interested in your voice (or whatever your product may be) and bringing them directly to you. Overexposure? What's that?

I agree with Kevin in that it is important to exercise restraint on sites such as Twitter and Facebook, and also make yourself aware of the accepted etiquette on the sites. One thing I often see on Twitter that I shake my head over is two Twitter accounts posting the identical tweets at the exact same time.

Erica Stapleton -- Social Media Manager, Voices.com
Comment by Kevin Delaney on August 30, 2009 at 3:46pm
Any agent or manager who warned me that I was in danger of becoming "overexposed," I'd fire instantaneously.

I can't think of any (legitimate) line of work in which it's not essential to become as well-known as possible. In that sense, "overexposure" is an absolute must.

Our talent reps should be doing everything they can to aid us in our quest to become household names — a la Mel Blanc or Don La Fontaine. At the very least, don't try to hold us back when it looks like we're succeeding at it!

The only caveat I would give: on sites such a Facebook or Twitter, it's possible to become a pest by sending too many messages. Limit yourself to a few good messages a day, and you won't have anything to worry about.

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