Truth is this was a simple idea that I should have
caught on to long ago but last week is when inspiration hit. My hope now is to give you an idea that you can customize to hopefully benefit your business.
I graduated from the University of Dayton
in 1986 which didn’t seem like a long time ago at the time.
Looking at LinkedIn
recently (are you and I connected there?) I was checking on UD groups and such and saw some called “Business Connects”; these were city specific networking groups made up of UD Alumni in that city.
Ooof! Simple. On-line. Free. Double ooof!
Now I had tried creating an in-person UD alumni group in Buffalo and long story short, it no longer exists but not for lack of alumni interest.
So I created University of Dayton Business Connect Western New York
. This group would include any UD alumni who have or currently do live anywhere roughly between Buffalo, New York and Rochester, New York. But those are the only requirements (so if you don’t meet the requirements, don’t ask to join cause I’ll say no – but I’ll say it politely and with a smile).
I gotta think that if you graduated from a College or High School, something like this exists BUT if it doesn’t, I can tell you it is not that tough to slap one of these groups together. If you are willing to spend a couple of hours prospecting, ‘er, researching your school name and your city name on LinkedIn, I bet you can find folks who you can invite to join.
Over about 2-3 days, there are 11 members in our group. A ton? No, but a start. I’m not sure if I can give you a better example of social media at work.
To be fair, I have no idea how successful this could be but I have nothing to risk and individually and as a group we have everything to gain. Givers gain.
Do you think this would be worth doing in your area for your school?