John Matthew
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  • Los Angeles
  • United States
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John Matthew posted a status
"Anyone know of any booth movers in the LA area? Need to move my 4x4 Vocalbooth!"
Mar 17, 2014
John Matthew posted a status
"My new coaching client used to train shuttle astronauts for NASA."
Feb 5, 2012
Johnny Milford liked John Matthew's blog post Withholding Woes
Apr 4, 2011
John Matthew posted a blog post

Voiceover Trends - Keeping It Real

[originally posted at 13 Dec. 2010]One of the keys to voiceover success is staying current. The trends change constantly, and if you don’t change with them, you’ll be left behind.For many years now, the trend in many types of media – particularly commercials – has been toward more real, conversational reads. Pay attention to television and radio advertisements, and you’ll hear more “real” sounding voiceovers than “announcery” voiceovers. And when you do hear an announcer…See More
Dec 13, 2010
John Matthew commented on John Matthew's blog post 'Recording Software - Sony Sound Forge'
"Hadn't heard of it before - is it primarily for multi-tracking?"
Nov 29, 2010
Jamey Lewis commented on John Matthew's blog post 'Recording Software - Sony Sound Forge'
"For me, Reaper is the new hotness. I'll admit i was skeptical, but after trying it for a couple hours, it really grew on me. It gives me the easy multitrack abilities I used to get in Vegas 2.0, but adds so much more."
Nov 29, 2010
John Matthew posted a blog post

Recording Software - Sony Sound Forge

[originally posted 11-23-10 at]There’s a lot of confusion amongst voiceover talent who are unfamiliar with audio production as to which of the many recording and editing software packages to use. Here’s some basic information to help you make a choice.First of all, YOU DON’T NEED PRO TOOLS. Pro Tools is a great software package for music creation and other work that requires multi-tracking (the simultaneous use of multiple audio tracks). However, it is complex and requires…See More
Nov 23, 2010
John Matthew posted a blog post

In voiceover, the waiting is the hardest part.

[Originally posted at 11-8-2010]It’s often said amongst voiceover talent, “The job is the vacation, they pay us to wait.” We wait for the next audition, we wait for the next gig, we wait for our work to air, we wait for the checks to show up.Also, the time frames in entertainment, advertising and production can be very long. The video below is a TV spot that I voiced recently, for a pharmaceutical called Uloric. Here’s how it went down: I read for the spot in late March.…See More
Nov 9, 2010

Profile Information

Voice Actor, Voiceover Coach
I had my first voiceover job at age 6, but it would be some time before I returned to the recording booth. In the interim, I played a little piano, a lot of drums, and even some guitar. I also tried my hand at volleyball, rollerblading and mountain climbing, and even got a Geography degree from UCLA. Naturally I was exhausted after all this, and decided to return to the profession that required the least running.

Well, it’s hard to believe, but I’ve been in the voiceover business for over 20 years now, and have worked on hundreds of projects in all types of media, from radio to the Internet. I narrated over 45 episodes of the Food Network Challenge, as well as The Young Scientists Challenge for the Science Channel, The History of The Beach for the History Channel, and several special features in the Star Wars Trilogy DVD boxed set.

When I’m not voicing, coaching and producing voiceover demos, you’ll usually find me making amusing commentary at social gatherings, cruising the aisles at Trader Joe’s or patrolling the beach at Santa Monica, keeping a careful eye out for any changes in sea level.

Some of my other clients & projects include:

Armed Forces Network, AT&T, Atkins Blue Cross CA, Callaway Golf, Carl's Jr., Chase, Cisco, Core Rhythms, Cox Cable, Del Mar Racetrack, ESPN, Food Network, Game Show Network, HP, Hardees, HBO, Help-U-Sell, History Channel, Hyundai, IKEA, Infiniti, Jack-In-The-Box, Kohler, MasterCard, Mattel, Michael's Art Stores, Montel Williams Show, National University, NBC, Plantronics, Science Channel, Sempra Energy, Shell,
Star Wars, State Farm, Time Warner Cable, Tony Hawk, Tony Robbins, Toyota, Under Armour, U.S. Navy, Uloric, Vespa, Walmart, Valvoline, Zacky Farms Chicken
Rubios, Standard Pacific Homes
American Male, 28-40, non-regional, mid-range; real, warm, believable, honest, dramatic, wry, versatile.
DIALECTS, Character voices and vocal impressions
Russian, Brits, German, Indian (Asian), regional US
Middle Age Male, Young Adult Male
Union Affiliation
Aftra, SAG
Custom built Core2 Duo workstation, Sound Forge, Acid Pro, AT-835 mic, Edirol UA25 I/O, Event monitors

Some of my gigs...

Core Rythms Infomercial Montel Willams Promo Finally - I'm one of those voices at the airport!

John Matthew's Videos

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John Matthew's Blog

Withholding Woes

Posted on April 4, 2011 at 3:36pm 3 Comments

[originally published 1 April 2011 at]



[Obligatory Disclaimer: I am not an accountant. The information in this article is general and based on my experience. Please seek the advice of a qualified accountant when making important decisions about your taxes.]

You had great year. A few of those bookings really paid off – residuals, holding fees, plus more…


The Workout Group

Posted on March 10, 2011 at 2:24am 2 Comments

[originally posted 25 Feb 2011 at]


As I mentioned in the previous post The 10 Keys To Voiceover Success, one of the best – and fortunately cheapest - things you can do for your voiceover career is to get in a voiceover workout group. I recommend this to all my students, anytime I speak at a… Continue

Getting Work – Do I Need An Agent?

Posted on February 14, 2011 at 4:50pm 12 Comments

[Originally posted 7 Feb. 2011 at]

I see this question frequently in voiceover blogs and discussion groups, and one of my own students just asked me the same, so I thought I’d say a few quick words on the matter.

What you “need” depends on what you want. So strictly speaking, you don’t NEED an agent to get voiceover work. I get a fair amount of work on…


Advertising Music -

Posted on January 25, 2011 at 3:30pm 0 Comments

[originally posted 21 January 2011 at]

My YouTube channel ( has received over 6,000 upload views in it’s first year – pretty cool! But a good part of that is thanks to just one spot. About 4 months ago, a YouTube user posted a comment on one of my Toyota commercials, wanting to…


Voiceover Marketing – Building Relationships With Clients

Posted on January 10, 2011 at 1:33pm 4 Comments

[Originally posted 7 January 2011 at]


Voice actress Melissa Lawson ( asks: “… what is your take on building relationships as a VO talent? Do you cultivate relationships that keep you getting hired back by the same orgs?”

Great question, Melissa. The business of client relationships, and…


Comment Wall (5 comments)

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At 1:42pm on December 3, 2010, Lauren McCullough said…

Thanks for the Birthday greeting and for connecting!

Have a wonderful weekend!

At 12:41am on January 9, 2010, Dan (Daniel Eduardo) Hurst said…
Hi John!

I know you’ve been a member of Voiceover Universe for some time, but I wanted to introduce one of our groups to you.

I hope you'll check out and join a group called MARKETING FOR FUN AND PROFIT. It's a group dedicated to discussing ways we can market ourselves - what works; what doesn't. You’ll find some very interesting ideas and concepts there! And we would appreciate your input. Click here for the link: MARKETING FOR FUN AND PROFIT!

Thanks for your time! I trust our paths will cross soon!

Best to ya!

dan (daniel eduardo) hurst
At 10:45am on June 19, 2008, Penny Abshire said…
Thanks for the add! I'm so glad to have you as a friend!

At 8:42am on June 11, 2008, Al B. Love! said…
Greetings & welcome from "HOT"-lanta! Glad you could make it. Love your sound... :-)
At 7:04am on June 11, 2008, John Taylor said…
Welcome John!




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