PRESS RELEASE FOR IMMEDIATE RELEASE
SENNHEISER ELECTRONIC CORPORATION/NEUMANN USA
1 Enterprise Drive, Old Lyme, CT 06371
(860) 434-9190, Fax (860) 434-1759
Robb Blumenreder, Industry Team Manager-Music Industry
Antoinette Flosi, Publicity
firstname.lastname@example.org, (847) 998-0600
New Neumann endorser Joan Baker, one of leading voiceover artists in the
country and author of "Secrets to Voiceover Success," has been a devotee of
Neumann microphones throughout her two-decade career.
VOICEOVER VETERAN, JOAN BAKER, ENDORSES NEUMANN
NEW YORK, NEW YORK - JUNE 2009: As the manufacturer of the high-end vocal microphones that have been integral to the voiceover industry since its
inception, Neumann is pleased to announce its endorsement of Joan Baker.
In an amazing career that now spans two decades, Joan Baker has been "the
voice" for hundreds of programs, promos, and commercials in TV, film, and
radio. Her clients include ABC News, American Express, and ESPN, among
countless others of equally high profile.
However, Baker is more than one of the most sought-after voiceover artists
in the country, she is also an educator. She regularly shares her insights
and techniques with students just breaking into the business, and she
authored the voiceover artist's bible, "Secrets of Voice-Over Success."
Baker is also a long-time Neumann devotee, who learned her preference for
the nuance and power of Neumann large diaphragm condensers through trial and error early in her career.
"I used to use whatever mic they put in front of me," she recalled. "Usually
it was a Neumann, and on those rare occasions when they gave me something
else, I noticed the difference. It was very disappointing."
Baker learned the importance of asserting herself. She always requested a Neumann so that she and the client would be assured of a satisfying finished
product. When the time came to build her own personal vocal booth, she built
it around a Neumann U 87, arguably the most famous microphone in Neumann's
contemporary line. In addition to jobs, Baker uses her vocal booth for voice
coaching, where students benefit from hearing both the pleasing nuances of
their voices and the flaws in need of improvement.
"A microphone can make or break a voice," Baker said. "It's one of the most
important aspects of voiceover work. With an inferior mic, an otherwise
powerful and resonant voice loses the fullness of its range. This causes the
speaker to sound one-dimensional. With a high-end microphone like a Neumann,
the voice sounds full and natural. The speaker's complete range of
expression can be faithfully rendered. Importantly, the high-end mic will
cut through a mix of other sounds, whereas anything else has a tendency to
lose or muddy the nuances."
For better or for worse, Baker recognizes that today's voice talent must
possess a somewhat sophisticated understanding of audio, and the subject is
touched on in "Secrets of Voice-Over Success," the second edition of which
will be released by Sentient Publications this June. The book takes a
chapter-by-chapter approach to gain the perspective of twenty-one of the
industry's best-known voiceover artists and thus contains within its pages
literally centuries of hard-won experience and practical steps for breaking
into the business. In honor of Joan Baker's father, a hundred percent of the
royalties from the book go to The Alzheimer's Association.
Baker's vocal booth is expecting a new resident in the coming weeks - a
Neumann TLM 67. The TLM 67 features the K 67 capsule from the classic
U 67 along with some of Neumann's latest technological advances.
"I'm always looking for new ways to bring out the colors of my voice,"
enthused Baker. "The new mic adds buttery goodness to my spots and will find
a welcome home next to the U 87!"
Noted Christopher Currier, Associate Product Manager for Neumann USA,
"Neumann has always been an integral part of the voiceover industry and,
now for the first time, we're taking that relationship to a new level
with the endorsement of Joan Baker. I'm thrilled to have her on board
and can't wait to get started on some of the creative projects we have planned."
Neumann's award-winning line of microphones has set the standard in the
industry since 1928. In 1999, Neumann received the prestigious Technical
Grammy(r) for its 70 years of innovation in microphone design and
contribution to the music industry. A continuing commitment to provide
innovative, technically-refined products and engineering solutions of proven
quality ensures that Neumann's stature will remain unassailable.
Neumann is proudly affiliated with the Sennheiser Group, which also
encompasses Klein + Hummel (renowned sound reinforcement solutions) and
Sennheiser Communications (technologically advanced headsets for PCs,
offices and call centers). Neumann products are distributed exclusively in
the United States, Mexico, Central and South America and the Caribbean
through Sennheiser Electronic Corporation, located in Old Lyme, Connecticut.