It happened today...sorta.
I got an email from someone I don't remember and here's what the email said:
"...we contacted you for the xxxxxxxx commercial. Your demo was really great, but I'm pretty confident your VO will be perfect for this product."
Now, the interesting thing about this is that I did not get the job for the commercial I auditioned for. In fact, I went back to check the demo to see what voice they were looking for, and the date was almost a year ago - A YEAR AGO!!!! But...the client remembered me!
I used to look at auditions as a pain in the butt. To me, every audition was an insult. The way I looked at it was that the client could, or should be able to listen to my demo and determine if I was the voice/character they wanted. And to make me jump through hoops to get a job was demeaning and reflective of their incompetence.
Then, several years ago, I became friends with a major infomercial producer. Watching how he worked and how he selected talent became a real eye-opener for me.
One of the first things that struck me was that he actually has a tremendous respect for voice talent. He is amazed at the range of talent out there. And asking a talent to audition for a project is not a simple process. First of all, the copy has to be pretty much completed. The video has often already been shot. He has to know the style, character, voice, and delivery that he needs. Most demos are not comprehensive enough to convince him of that voice.
So, he auditions.
It's a painstaking process. He will sometimes listen to over 100 auditions to make his selection. It takes days. In some cases, it takes longer to select a voice talent than it does to shoot the video! I was amused to discover that he hated it more than I did.
But it is the best way for him to find what he needs for that particular project.
So, I began looking at auditions differently.
Then one day, out of the clear blue, it dawned on me: Every audition is an invitation for me to make a sales pitch. Every audition gives me a qualified buyer to which I have been invited to make a presentation.
I have some good friends in the advertising business. They tell me if they get a chance to audition for one or two projects a month they feel fortunate. And here I get a chance to audition for that many or more EVERY DAY!!!
So, every day I get a chance to make my presentation to one or more qualified buyers. It really doesn't get any better than that, does it?
And the long term benefits of that is that on occasion, a client will remember me months later, and track me down and offer me a job.
Every audition. EVERY AUDITION is a pitch for work for that particular project and for future projects.
Every audtion should be part of your marketing strategy to entrench yourself in the minds of producers who will someday remember you and the talent you bring to the table.
Don't make the mistake of tossing off your audition opportunities. Think about it: who else gets as many opportunities to pitch their wares to qualified buyers every day???
I could go on with audition tips and some ideas to make your audition memorable, but I would rather see what you have to say. How do you make your auditions really stand out. How do you make producers remember you so well that even if they don't hire you right away, they remember you months later and come back to you?