I had an interesting conversation today with a friend of mine who among other things is a sales consultant. He works for a number of major corporations. We were talking about how weird the economy is right now. He asked me how my business was doing. I replied that 2008 was the biggest year I've ever had.
He asked me why I thought that was. I told him there were two things I did this past year that I've not done in the past. I got more involved in a few of my clients businesses and made some suggestions to grow their business, and I found some alternative ways for businesses to use my voice. It's my contention that the economy isn't bad, it's changing. Nobody stole America's money. We have as much revenue out there as ever. We're just spending it differently. Companies are taking a long look at what marketing/advertising works for them. The truth of the matter is that the way they did it 20 years ago isn't necessarily working for them anymore. They have to find new ways to do it.
His response was, "Exactly! Companies today are driven by 'analysis paralysis'. They have decided the economy is bad so they've gone into a defensive posture, and that's the first sign of failure. The secret to winning in this economy is to find those new untapped income revenues, and that means new marketing strategies."
Let me give you a couple of examples. Last year I did a phone broadcast callout for a client. Their first ever. I recorded a message that they sent out to their database. Instead of spending thousands of dollars in radio and tv, they 'narrow-casted' a message to clients that were already prone to spend money with them. It was a brilliant move that increased their monthly revenue by 35%. 35%!!!
Another international client of mine used my voice and created audio signatures for their emails. Their employees now use an email signature embedded with an audio sales message that changes monthly. It's too soon to know how that's working, but it is definitely thinking out of the box!
So...my question to you is "What new/fresh ways are you finding clients are using you?"