Do you believe a voice talent ought to use a "slogan" in marketing? Why or why not?

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Permalink Reply by Bettye Zoller on May 3, 2009 at 11:20pm

For those of you in the U.S. who do not know Phillip, he is a moving force, one of the premiere voice talents in UK and Europe overall. Phillip, since having traveled to Europe to work four times in 2007-09 I must say that I have been awakened to the global dimensions of voice work. Also, one of my sons lives in Switzerland and is an international citizen with his wife working all over Europe. Americans tend to be very insular. I have been changed by my travels and experiences. I have not yet traveled to the U.K. but certainly want to do so. Thank you for your comment here. Your "any circumstances" is very very funny.I would like to do a slogan that says "don't like me. I dare you." How about that for guts? or ""If you hire me you are Crazy."

Hey...let's do it.

Keep in touch old friend. And hope to see you in the flesh sometime.
Your colleague and friend
Bettye Zoller

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Permalink Reply by Bettye Zoller on May 4, 2009 at 1:02pm

Thanks Phillip for reply here. Yes, now in today's world, the world is our village with the internet booking sites and the internet ability to service clients worldwide with our voiceovers. We don't have to just depend on internet booking either because we can promote ourselves worldwide to clients ourselves and develop repeat business with those we meet and do voiceovers for on the web. A friend recently moved to a ranch here in the U.S. and said his only complaint is that his neighbor has cows and "wow they surely are loud. The crows too!" It's always something...After thirty two years in the voice biz, I saw sixteen track and thirty-two track and sixty-four track recording initiated, spliced with a razor blade, worked on reel to reel and now...it's constantly a new world.

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Permalink Reply by John Taylor on May 6, 2009 at 11:14am

I like David Alden's "the Voice that Paints Pictures". I have toyed with John Taylor "The Voice that Hangs Drywall". John Taylor "Known from Coast to Coast Like Buttered Toast" John Taylor "Vocal Swiss Army Knife" (this could tick off the mighty and powerful Army of Switzerland, I don't want to feel their wrath) I think I will just stick with John Taylor.

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Permalink Reply by Bettye Zoller on May 12, 2009 at 3:52pm

Oh John...tsk, tsk but Oh So Funny. Yes, I also like "the Voice that Paints Pictures,." in fact, I like it so much I'm stealing it.....only kidding...it was a joke, folks. But darn it, that is a great slogan. I like slogans like that. What I don't like is "Today's Sound" (nobody else is today??) or "The Ultimate Voice" (is there only one? I doubt it. In fact, I doubt this voice is the ultimate...and what does that mean anyway? or "Voiceover Candy" or "Voiceover Pasta" or "Voiceover Hamburger" ... see...it's schlocky and just doesn't ring right with me...

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Permalink Reply by Chadd Pierce on May 7, 2009 at 9:25am

I'm an oft-corrected voicery infant, but it seems like "Pierce... With Your Words" makes sense. Maybe cents, too?

I had some Photoshop fun and made a few "t-shirts"...

http://www.voiceoveruniverse.com/photo/rocking-the-fuzzy-stick?cont...
http://www.voiceoveruniverse.com/photo/small-padded-room?context=user
http://www.voiceoveruniverse.com/photo/trust-me-i-get-paid-to-say?c...

And one that's just topically silly: http://www.voiceoveruniverse.com/photo/chaddmask-1?context=user

cp

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Permalink Reply by Jeff McNeal on May 7, 2009 at 4:28pm

Marketing slogans are for products, not people. Unless they're running for office, I suppose.

At least, that's how I feel about it.

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Permalink Reply by Bettye Zoller on May 12, 2009 at 3:56pm

I agree completely, Phillip! Branding is a concept best not left to the uninitiated. In the best of all worlds, one could hire a pro PR person or advt. agency to do everything...labels, cards, postcards, on and on. I did that one time back in the early nineties and the printed materials were indeed awesome. I spent more than $5000 on all the print materials and then, my agent MOVED her offices just as the print was finished and I picked it up.l left that agent immediately. I had talked my print stuff over with her. She never told me about moving. Asked why, she said, "I have to keep things from competing agents." Huh?

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Permalink Reply by Bettye Zoller on May 12, 2009 at 3:53pm

I agree with Jeff. Yes.

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Permalink Reply by Jeff Thistle on June 19, 2009 at 8:47am

You're forgetting real estate agents as well ;-)

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Permalink Reply by Bettye Zoller on May 12, 2009 at 3:58pm

Absolutely right. That is why marketing oneself is so difficult. It sometimes helps, when explaining to people why your workshop contents would be good for them or why you are equipped to mix and edit their job or why your previous experience with this type of script they want voiced, would be an asset to them is to say, "please do not take this as bragging, but you asked me, so I'm going to explain why I think you should do......etc.

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Permalink Reply by Rick Lance on May 25, 2009 at 10:33am

Well, ok then. I guess I fall into the slogan mold pretty well!

About a year ago I started promoting myself as, The Voice of Americana. After so long hearing from clients and prospective clients that you really have that "Americana" sound.... an all American sound well suited to the basic industries that run our country... agriculture, construction, manufacturing, community banking, tourism, outdoor sports, etc. It took a while for me to really see where I work best. Yes, it's a BOLD statement but at least I can back it up. I know my MONEY voice and where I fit in and am very happy to have a niche to market to. But yes, I guess I do skirt the EGO thing. I know it takes a while to see any negative repercussions from this. So far so good.

Any thoughts on this? I'm at www.ricklancestudio.com/voice

Rick

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Permalink Reply by Chadd Pierce on May 12, 2009 at 1:31pm

As once said by Margaret Thatcher, "Power is like being a lady... if you have to tell people you are, you aren't."

Seems like a lot of nouns can be swapped into that statement... talent, innovator, dog....

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